January 1st saw the completion of RMG Connect's full integration into JWT, Sydney
"JWT Sydney and RMG Connect have been working closer and closer together over the past two years - with full integration being both a desire and a natural outcome" says Noel Magnus, CEO of JWT Australasia.
Since Magnus took the helm of JWT Australasia just over two years ago, JWT Sydney and RMG have partnered on a number of highly successful digital and below-the-line campaigns - among them, the highly awarded Kit Kat Chunga campaign for JWT client Nestlé.
"I see it as absolutely essential for JWT's long term success that we go to market with a one stop communications shop - a multi disciplinary agency covering Mainstream, Digital/Direct and Activation" added Magnus.
"Digital is a core part of our offering - not merely an afterthought, as in many other agencies - it has a legitimate place at every discussion point along our communications development process" says Magnus.
In line with this recent integration, RMG’s Creative Director Ashadi Hopper becomes JWT's National Creative Director, Digital and Direct.
Additionally, JWT will soon announce senior appointments in Digital Account Management and Digital Strategy.
